Tag Archives: simplify

What are infographics anyway?

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Why does everyone want infographics? Can they really help your business?

Making a presentation or writing web content can be laborious and take up days at a time. The final result may contain all the content that you need, but it could be ineffective if it looks boring. A great infographic will change all that, and your audience will note that you stand out from the crowd.

Infographics are a set of icons, charts or illustrations that visualize a process or a story in the simplest form possible. They convey a message for a company or brand. To design an infographic, data must be studied and organized. The aim is to make an eye-catching graphic that will pass on a lot of information with minimal images and text. Infographics can be used in PPT presentations, on web sites, newsletters, emails etc. Consumers find this content useful, with successful results at a relatively low cost.

Infographics are 30 times more likely to be read than a text article. People remember 80% of what they see, but only 20% of what they read. Infographics are great branding tools, and they are an excellent source of referral traffic.

In a world where pictures really are better than a thousand words, the Infographic is King!


My aim for this graphic was to show a road with various milestones and obstacles along the way.


This infographic displays 6 pieces of information in bite-size chunks by simplifying the message of each point into easily recognizable icons.


Color-coded icons and data (left) are transformed into a complex flow chart (right).


Simple-looking variations in font size create a puzzle-like area with many pieces of information that must each stand out and be read.


Individual pictures that each employ a combination of icons to tell a story, and accompanied by text and numbers.


Hand-drawn icons for a USA-based travel company to create a unique, light-hearted look and feel.