Company Branding for Web Developer
My first task was to find a beautiful font and some cold color hues that the client would like. Once we had a good combination of fonts and colors, I wanted to try and make a small change in the typography that would hint at something to do with web development.
The right leg of the letter "A" reminded me of a backslash – a symbol used in many programming languages. When the "A" is split into two shapes, the stroke on the right hints at a backslash, and the lighter blue color follows on to show the motion of text from left to right.
The client was pleased with this small twist, saying that it was a fitting association for the company image.